UBA logo

Is your media strategy ready for a cookieless future?

Luc Eeckhout, Manager Media & Agencies
Newsletter_20241022_EC_Cookieless_Picture.jpg

Last summer, Google announced a surprising update: third-party cookies will not be removed after all. However, this doesn’t change the fact that the marketing and communication sector must continue to rethink how to use data securely to reach the right consumers. First-party data remains a priority. During the UBA Exchange Community session on 16 October, industry experts shared their insights and perspectives to help advertisers answer the question: How ready is your media strategy for a cookieless world? 

Please log in to access the content

Also interesting for you

  1. Is a UBA membership meaningful for your company?

    UBA is the only Belgian association that is 100% dedicated to the interests of brands. Disco...
    April 7, 2025
    Kristin Hannon, Sales & Loyalty Manager @ UBA
    News
    sales article2.jpg

  2. DEI in Belgium and Europe: following America’s footsteps?

    As Diversity, Equality & Inclusion is facing scrutiny in America, many wonder if Europe ...
    April 1, 2025
    Ipsos Belgium
    News
    DEI_Ipsos.jpg

  3. AI in content creation: real-life use cases from agencies and brands

    During the Exchange Community Content on 28 March, three inspiring talks revealed how agenci...
    March 31, 2025
    Grégory Marchandise, Domain lead Data & Technology and Content
    News Exchange Community
    AI content creation.jpg
UBA logo

Cookies on this website

This website makes use of cookies to function properly. If you would like to change which cookies we can use, change the cookie settings. Read more about our use of cookies in our privacy policy.

Cookie settings

Strictly necessary cookies 6 cookies

These cookies are necessary in order to enable our website to function properly and are therefore installed without your consent. We use them e.g. to protect our website. These cookies permit you to navigate between the different parts of the website, to complete forms. If you block these cookies, it is possible that certain parts of the website will not function optimally. We do not collect any personal data with these cookies, and we never pass the collected information on to third parties. Along with the following cookies, cookies are also installed by our partner Vimeo when you make use of our Training 24/7 offer.
Name Vendor Description Expiry
PBSESSION UBA

Saves the visitor's preferences for the current session

 2 hours
ProBaseUserLanguage UBA

Saves the visitor's language preference

 1 year
pb-sa-* UBA

Supports performance improvements of the website

 current session
ppms_privacy_* Piwik PRO

Stores the visitor’s consent to data collection and usage.

 7 days
probase_notice UBA

Shows functional notifications to the visitor

 1 day
rememberDevice2FA* UBA

Identification of the device on which the user used two-factor authentication

 30 days

Preference cookies 0 cookies

These cookies simplify the functioning of our websites, make them more enjoyable for the visitor and ensure that you receive a more personalised surfing experience. These are, for example, cookies that remember whether you were already asked to participate in a survey, so that we do not propose the same survey to you over and over, or a cookie that offers you a personalised layout as a result of a previous visit.

No cookies found

Analytical cookies 0 cookies

We use analytical cookies in order to collect information about how visitors use our website, for the purpose of improving its content, better adapting it to the wishes of visitors and increasing its user-friendliness.

No cookies found

Marketing cookies 2 cookies

These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
Name Vendor Description Expiry
_fbp Facebook

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers

 4 months
pbVisitorID UBA

Identification of returning visitors

 1 year

External cookies 0 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.

No cookies found