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Do travel influencers provide enough brand visibility?

Edward De Vooght, Arteveldehogeschool Expertisecentrum Communicatie, Media en Design
Travel influencer

Influencers have become an essential marketing tool, including in the travel industry. But how effective are they in promoting destinations and travel brands? A study by Arteveldehogeschool reveals that influencers sometimes overshadow the commercial message by placing too much focus on themselves.

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