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Key elements for an impactful collaboration with influencers

Grégory Marchandise, Domain lead Data & Technology and Content
Influencermarketing_EC

During the Exchange Community Content session, Kel Wouters, influencer marketing strategist at So Buzzy, Bart Van den Brande, digital media law expert at Sirius Legal, and Jaël Ost, influencer & content creator, highlighted the importance of sustainable, authentic partnerships. They shared key insights to navigate regulations, build trust, and leverage influencer perspectives effectively.

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