Is a UBA membership meaningful for your company?
UBA is the only Belgian association that is 100% dedicated to the interests of brands. Discover how your company and employees can grow thanks to a UBA membership.
The power of a UBA membership
- For over 75 years, the United Brands Association (UBA) has been the reference for brands in Belgium.
- As the only organisation fully focused on the needs of advertisers, UBA brings brands together, represents their interests, and helps them grow.
- A UBA membership is a company subscription: all employees of a member company automatically benefit from the advantages.
Representation, advocacy and self-regulation
As the voice of the Belgian advertisers’ sector, UBA plays a central role in the media landscape. Through close collaboration with the Jury for Ethical Practices in Advertising (JEP), the Council for Advertising and policymakers, UBA defends your interests.
By becoming a member, companies also contribute to the sector’s self-regulation system.
A vibrant brand community
Curious to know who our members are? You’ll find the full list on our website: Discover our members.
Our events are at the heart of the community. Think of the UBA Trends Day in March, the Media Date in summer or the festive Xmas Lunch in December: all key moments for networking and gaining inspiration.
Within UBA, the Exchange Communities offer a unique space where members share experiences and expertise around specific themes such as Consumer & Market Insights, Content, Data & Technology, Media and Research Panels. These communities bring together professionals facing similar challenges in a trusted environment that encourages open dialogue and practical insights. You don’t just build knowledge, you build valuable connections across the brand ecosystem.
Training tailored to brand builders
Members get exclusive access to the UBA Academy. Here, you'll find training tailored to advertisers, developed by and for industry professionals. The topics are wide-ranging and up to date.
UBA offers four types of training:
- Video trainings (available 24/7)
- Master classes: online or on-site
- A four-day branding course: Brand Building College
- A two-day Digital Bootcamp to learn the fundamentals of digital marketing and communication
Stay effortlessly informed
No need to chase the latest news—we do it for you. UBA tracks sector developments and delivers them straight to you via the UBA Knowledge Hub, our website, and our newsletter. Discover the latest trends, insights and in-depth reports relevant to your role.
Three membership types tailored to your profile
UBA offers membership options that match the nature of your organisation:
- Brand members: For companies that build one or more brands B2B or B2C.
- Expertise members: For agencies and organisations offering strategic, creative or technological support to brands.
- Media members: For media organisations and sales houses committed to a sustainable media ecosystem.
What does a UBA membership cost?
The annual membership fee depends on your member type:
- For brand members, the fee is based on the brand’s media investment. Organisations with limited spend pay a minimum of €2,245/ year (excl. VAT).
- For expertise members, the yearly fee is €5,833.
- For media members, the annual fee is €17,498.
Interested in an exploratory conversation or want a tailored quote?
Contact Kristin Hannon, Sales & Loyalty Manager, via kristin@ubabelgium.be or call 0495 55 72 27.
