60 minutes: Consumer trends that matter to people in 2025
To address the needs of our members, UBA is organizing 5 sessions on important trends in 2025. This is the third session out of 5.
Introduction
What matters to people, and what are their expectations of brands? This is a question Human8 explores every year in their global trend report.
For 2025, they see a shift toward intentional living, where fulfilment is redefined - not by wealth or status, but by control, purpose, and presence. Amid ongoing instability and an accelerating pace of life, people are slowing down, rediscovering joy in small moments, and reclaiming their power to live authentically and meaningfully.
In this 60-minute session Katia Pallini, Content Marketing Director at Human8 will take you through the trends shaping consumers and brands today. Enriched with exclusive insights from 800 Belgian consumers, this session reveals how people are rewriting the rules of happiness, purpose, and connection - and what they expect from brands along that journey. Join us and discover what matters to people today and tomorrow.
Schedule
60 minutes session
Q&A
Speakers
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Katia Pallini
Marketing Director at Human8Katia has 15 years of experience in connecting research with content and marketing. Her mission is to turn insights into powerful narratives that drive impact for brands and marketers. Her genuine curiosity and desire to understand people, let her to market research where she worked for global brands in FMCG, media and health. Experiencing the transformative power of storytelling inspired her to shift to content marketing, addressing a gap often found in marketing research. Her work spans a wide range of topics, including generational insights, emerging trends, branding, innovation, and experience marketing.
Register
Sorry, the registration period is over.
Prices
Participation is exclusive to UBA members.
- UBA Member | Brand member: Participation is included in the UBA membership.
- UBA Member | Expert member: Participation is included in the UBA membership.
- UBA Member I Media member: Participation is included in the UBA membership.
This training will be given online via Teams. Register to participate, and you will receive further instructions by email.
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