60 minutes: The evalution: unlocking women’s untapped potential
To address the needs of our members, UBA is organizing 5 sessions on important trends in 2025. This is the second session out of 5.
Introduction
Most technological, medical, social, financial, and economic developments have one thing in common: they are unsuitable for, fall short of, or completely overlook half of the population—women. Yet, women make up half of the world’s population and are the super-consumers of this century. Only 1% of all global R&D investments specifically target women, even though they make 80% of all purchasing decisions.
The companies focusing on FemTech, FemHealth, FemSports, FemFinance, and many other sectors are experiencing exponential revenue growth far beyond the standard. What’s happening here, and why is the concept of women economics becoming increasingly relevant for innovation specialists, business leaders, thought leaders, marketers, and investors?
During this 60-minute session, Kristel Vanderlinden, FemTech futurist, will not only unveil the enormous untapped potential of women but also provide a wealth of inspiration and vision regarding the strategic opportunities and innovations that will make a difference today and in the future. Explore the fascinating world of “evalution” innovations and expand your perspective on your own future and that of your company or organization.
Schedule
60 minutes session
Q&A
Speakers
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Kristel Vanderlinden
'foresight' expert at FutureKindKristel Vanderlinden is an entrepreneur, future strategist, and the first Fem(Tech) futurist in the country. With her extensive experience in brand and marketing strategy, she excels at bridging the gap between business and consumer. She is a highly sought-after speaker and inspirer in Belgium and the Netherlands, offering a pioneering vision of possible future scenarios, shifting behaviors, and the many social and technological trends that will shape the world of tomorrow and beyond.
Her trend reports and inspiration sessions provide a unique perspective on the world and humanity. Through her company, FutureKind, she helps businesses develop long-term visions, future scenario planning, new insights, and a robust approach to customer segmentation for today and the future.
In addition, she strategically and creatively supports companies with women-focused innovations. To achieve this, she collaborates with experts from various sectors, including the healthcare industry, (bio)technology, sociology, sustainability, and more.
Prices
- Deelname is exlusief voor UBA-leden.
- UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap.
- UBA-lid | expertisepartner: deelname is inbegrepen in het UBA-lidmaatschap.
Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.
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