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60 minutes: The customer in 2025: from Boomers to Alphas

To address the needs of our members, UBA is organizing 5 sessions on important trends in 2025. This is the last session of 5.

English 60 minutes
When 21 February 2025
12:00 - 13:00

Introduction

In 2025, the successors of Gen Alpha will already be born… For the first time, we will have no fewer than seven customer generations as potential target groups. It's high time for an update on the key trends that characterize each of these generations. Why is Gen Z referred to as a "paradox generation," and is that even true? What frictions are today’s once-idealistic and optimistic Millennials experiencing? And why do we know so little about the forgotten Generation X? Isn’t it also about time we paid more attention to the richest and quirkiest 60+ generation ever: the Baby Boomers?

Joeri Van den Bergh, an award-winning author with 25 years of expertise in generational marketing, will share in this 60-minute session the latest insights and key consumer trends for each of these generations based on recent research and successful case studies. Learn how changing environments are transforming consumer behavior across different customer generations. Don’t miss this opportunity to future-proof your brand strategy and be among the first to uncover the future of consumer behavior.

Schedule

On Friday 21 February:
12:00 - 12:45
Joeri Van den Bergh Managing Partner & NextGen expert at Human8

60 minutes session

12:45 - 13:00

Q&A

Speakers

  1. Joeri Van den Bergh

    Joeri Van den Bergh

    Managing Partner & NextGen expert at Human8

    Joeri Van den Bergh is a global authority on Gen Z and Gen Alpha marketing and consumer trends. As co-author of the award-winning book How Cool Brands Stay Hot and Marketing Professor at Vlerick Business School, he advises leading brands such as Coca-Cola, Unilever, Procter & Gamble and Mastercard on next-gen consumer behavior and cross-generational collaboration in the workplace.

Register

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Prices

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Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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