UBA logo

Gaming and Esports in Marketing

Wat zijn de kansen en best practices voor merken?

Master Class

Introduction

Videogames zijn uitgegroeid tot de dominante kracht in de entertainmentsector. Hun omzet ligt bijna drie keer zo hoog als de omzet uit muziek en film samen. Vooral bij de Generatie Z hebben videogames de wind in de zeilen. Er gamen meer mensen dan dat er aan sport doen en wereldwijd lokt esports net geen half miljard kijkers. 

In deze cursus gaan we uitgebreid in op de verschillende aspecten van gaming en we besteden extra aandacht aan het competitieve hart ervan: esports. We onderzoeken de mogelijkheden en eventuele valkuilen voor merken in verschillende markten. Met waardevolle inzichten in de videogame- en esportsmarkt in België en Europa, een goed begrip van het ecosysteem (inclusief stakeholders, streamingplatformen enz.) en best practices voor merken of campagnes, zult u uitstekend uitgerust zijn om deze veelbelovende discipline te verkennen. 

Leerdoelen

Tegen het einde van deze cursus zult u goed geïnformeerd zijn over de marketingmogelijkheden die videogames en esports bieden. Zo kunt u uw merkactivatiestrategieën moeiteloos afstemmen op de interesses van de meest geëngageerde doelgroepen ter wereld. 

Voor wie? 

Deze cursus is ontworpen voor ervaren marketingprofessionals en merkstrategen en iedereen die toenadering zoekt tot consumenten die met adblockers zijn opgegroeid.

Taal

De opleiding wordt gegeven het Engels, de presentatie is in het Engels
De deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Friday 10 November:
9:30 - 12:30
Birger De Geyter Co-CEO at Unlocked
David Segers Sales Strategy Manager at Unlocked

Market Deep Dive (Data and Case Studies)

 
David Segers Sales Strategy Manager at Unlocked

Pillars of Creation (Work in the Field)

Speakers

  1. Birger De Geyter

    Birger De Geyter

    Co-CEO at Unlocked
  2. David Segers

    David Segers

    Sales Strategy Manager at Unlocked

Register

Sorry, the registration period is over.

Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 215 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 430 (excl. BTW). Betaling na ontvangst van de factuur.
UBA logo

Cookies on this website

This website makes use of cookies to function properly. If you would like to change which cookies we can use, change the cookie settings. Read more about our use of cookies in our privacy policy.

Cookie settings

Strictly necessary cookies 6 cookies

These cookies are necessary in order to enable our website to function properly and are therefore installed without your consent. We use them e.g. to protect our website. These cookies permit you to navigate between the different parts of the website, to complete forms. If you block these cookies, it is possible that certain parts of the website will not function optimally. We do not collect any personal data with these cookies, and we never pass the collected information on to third parties. Along with the following cookies, cookies are also installed by our partner Vimeo when you make use of our Training 24/7 offer.
Name Vendor Description Expiry

Preference cookies 0 cookies

These cookies simplify the functioning of our websites, make them more enjoyable for the visitor and ensure that you receive a more personalised surfing experience. These are, for example, cookies that remember whether you were already asked to participate in a survey, so that we do not propose the same survey to you over and over, or a cookie that offers you a personalised layout as a result of a previous visit.

No cookies found

Analytical cookies 0 cookies

We use analytical cookies in order to collect information about how visitors use our website, for the purpose of improving its content, better adapting it to the wishes of visitors and increasing its user-friendliness.

No cookies found

Marketing cookies 2 cookies

These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
Name Vendor Description Expiry

External cookies 0 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.

No cookies found