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The core principles of value based pricing

How can you set up and optimize a successful pricing strategy?

Master Class

Introduction

It’s no secret that many entrepreneurs struggle with setting the price for their products or services. Establishing the right pricing strategy is challenging, especially when considering factors like competition, production costs, and customer needs.

In recent years, pricing experts have advocated for value-based pricing, and with good reason.

Companies that adopt a value-based pricing model can effectively increase profits, improve brand loyalty, strengthen brand value, and attract new customers.

What will you learn?

  • You will gain insight into the importance of proper pricing
  • You will learn what Value-Based Pricing is and how it differs from other methods
  • You will learn the 5 steps needed to implement Value-Based Pricing successfully
  • You will see how other B2B and B2C companies apply this approach

For whom?

Anyone involved in the pricing of products or services, such as roles within Marketing, Pricing, Finance, Revenue Growth Management, Product, Customer Insight, or Marketing Intelligence.

Language

The training will be given in English, and the slides will be in English
Participants may respond in the language of their choice.

Speakers

  1. Nicole Huyghe

    Nicole Huyghe

    CEO at Boobook

    Nicole Huyghe is the CEO and founder of boobook, an international strategic consultancy company, specialised in consumer understanding and analytics. Boobook allows companies to make the right customer / marketing decisions by bringing customer data and its insights into the boardroom, and this in an accessible way.

    Boobook are experts in supporting companies with developing better product and pricing propositions, targeting the right customers and building customer value through influencing the customer journey and experience.

    Boobook has an office near Ghent (Belgium) and in London. 

    Nicole, who has an Engineering degree from the University of Ghent and an MA in Applied Statistics from the University of California at Berkeley, has more than 25 years’ experience in turning customer data into strategic insights. She has worked at both the client and agency side. Prior to starting boobook (October 2002), she worked for P&G in Brussels and for a few market research agencies in London. 

    Nicole is a regular speaker at conferences and gives training courses/workshops on a variety of topics related to pricing, product development, customer segmentation and customer experience. She is also known for her coaching sessions around data visualisation and visual storytelling, which she frequently runs for the European Commission and other organisations. She is very passionate about bringing data and insights to life in the most visual way.

    She also gives guest lectures at several European Universities (Rotterdam School of Management, Imperial Business School of London, DTU Zurich, University of Copenhagen, University of Ghent, University of Brussels).

    The boobook team has extensive expertise in analytics methods such as conjoint, segmentation, drivers analysis, decision tree analysis, etc. They cover a wide variety of industry sectors, both B2B and B2C: Pharma, Automotive, Finance, Manufacturing, FMCG, Retail, Travel, …

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Prices

  • UBA member | brand member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | media member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | expertise member: € 215 (excl. VAT)
  • Standard: € 430 (excl. VAT)
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