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Introduction to business applications of AI in marketing

For which business applications can you, as a marketer, use AI to work faster and more efficiently?

Master Class

Introduction

The impact of generative AI can be felt in almost every phase of the marketing process. We focus on how you can streamline these processes, especially how AI can improve them and how a deep understanding of the possibilities has the potential to change everything. 

This course offers insights and examples, giving you the chance to engage in dialogue with an expert and industry peers facing the same challenges. From concept creation to the generation of images, videos, and conversations, harness the potential of AI to enhance your marketing efforts and business operations, increase customer engagement, and drive conversions.

What will you learn?

Immerse yourself in the fascinating world of AI applications, with Tom Van Mierlo as your guide. He will provide you with valuable insights, new knowledge, and tons of inspiration to pursue new results. 

In addition, he will update you on the latest developments in generative AI, answer your questions, teach you how to tackle your challenges, and more.

For whom?

This training is designed for anyone professionally involved in marketing, branding, or digital technology, who wants to gain more insight into the possibilities and limitations of generative AI for their marketing processes or teams. Whether you're experienced or still learning the ropes, this workshop will provide you with valuable insights and practical strategies to elevate your business to the next level.

Related Training: 24/7 videos

As a supplement or preparation for this Master Class, we recommend watching the following video trainings:

  • Analytical AI basics

Language

The training will be given in English, and the slides will be in English
Participants may respond in the language of their choice.

Speakers

  1. Tom Van Mierlo

    Tom Van Mierlo

    Digitaal Strateeg & Co-owner at iO

    Senior digital strategist and partner at iO, Tom Van Mierlo’s professional journey started more than 20 years ago at Intracto. Expanding his enthusiasm and experience since Intracto reshaped into iO at the end of 2021. Skilled in business development and growth, he specialises in turning strategic challenges into detailed digital plans to grow your business. An avid trendwatcher, but more importantly a trend implementor.

Register

Sorry, the registration period is over.

Prices

  • UBA member | brand member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | media member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | expertise member: € 215 (excl. VAT)
  • Standard: € 430 (excl. VAT)
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