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Effective first party data strategy

How does data collection and collaboration boost your marketing performance?

Master Class

Introduction

Despite Google’s strategy shift on third-party cookies, the restrictions imposed by GDPR, iOS data privacy features, and the absence of these cookies on Firefox and Safari, managing first-party data has become a crucial challenge for all advertisers. 

What data should you collect? How can you collect it according to best practices? And how do these mechanisms offer a huge potential for companies with abundant data, whether in CRM or media? 

Join this Master Class to better understand the key objectives of first-party data for your brand.

What will you learn?

  • Discover the best use cases for data collection; understand the impact of collecting, qualifying, and enriching data.
  • Learn how to increase the size of your CRM databases while maintaining or improving engagement levels.
  • Enhance your knowledge about which data can be shared or not, and under what regulatory and technical conditions.
  • You will be able to better coordinate your efforts in media and CRM, and improve the efficiency of your company’s marketing activations.

For whom?

  • Digital marketing managers
  • CRM experts
  • Data clean room enthusiasts

Related Training: 24/7 videos

As a supplement or preparation for this Master Class, we recommend watching the following video trainings:

  • Introduction to data strategy

Language

The training will be given in English, and the slides will be in English.
Participants may respond in the language of their choice.

Speakers

  1. Nicolas Filatieff

    Nicolas Filatieff

    Managing director Belgium at Numberly

    Since 2018, Nicolas has been Managing Director at Numberly. Before joining Numberly, he was CMO at BNP Paribas Fortis.

    At Numberly, Nicolas supports market leaders and pure players in their digital marketing strategies and data collaboration initiatives.

    A precision marketing enthusiast, Nicolas leverages data to enable behavioural analytics:
    AI-driven targeted marketing, ensuring optimised segmentation and relevance.
    Advanced personalisation, maximising impact and value in consumer interactions.

    In recent years, Nicolas has helped organisations tackle challenges in digital strategy, data collaboration, cookieless activations, CLV modelling, and price optimisation, across both media and CRM environments.

    He primarily advises and serves luxury brands and financial institutions. His expertise and experience are always driven by value creation and ROI realisation.

Register

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Prices

  • UBA member | brand member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | media member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | expertise member: € 215 (excl. VAT)
  • Standard: € 430 (excl. VAT)
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