Effective first party data strategy
How does data collection and collaboration boost your marketing performance?
Speakers
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Nicolas Filatieff
Managing director Belgium at NumberlySince 2018, Nicolas has been Managing Director at Numberly. Before joining Numberly, he was CMO at BNP Paribas Fortis.
At Numberly, Nicolas supports market leaders and pure players in their digital marketing strategies and data collaboration initiatives.
A precision marketing enthusiast, Nicolas leverages data to enable behavioural analytics:
AI-driven targeted marketing, ensuring optimised segmentation and relevance.
Advanced personalisation, maximising impact and value in consumer interactions.In recent years, Nicolas has helped organisations tackle challenges in digital strategy, data collaboration, cookieless activations, CLV modelling, and price optimisation, across both media and CRM environments.
He primarily advises and serves luxury brands and financial institutions. His expertise and experience are always driven by value creation and ROI realisation.
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Prices
- UBA member | brand member: Free. The participation fee is included in your company's annual membership contribution.
- UBA member | media member: Free. The participation fee is included in your company's annual membership contribution.
- UBA member | expertise member: € 215 (excl. VAT)
- Standard: € 430 (excl. VAT)