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Total Video advertising

How can you master the video ecosystem to better optimize campaigns?

Master Class

Introduction

This unique Master Class will delve into the transition from traditional television offerings to a Total Video ecosystem. The session provides essential information and tools to navigate the ever-evolving landscape of television and video advertising.

Valérie Janssen (RMB) will open the session with a discussion on technological advancements in television, such as smart TV, connected TV, and addressable TV. Participants will gain a deep understanding of the impact of these innovations on television advertising. Following this, Inne De Swaef (Ads&Data) will explain how local broadcasters have integrated these changes by adapting their content across all platforms. Finally, Rikkert Van Loo will highlight recent developments in video measurement, particularly the ToVA (Total Video Advertising) tool, developed by CIM, which is designed to optimize video planning strategies.

What will you learn?

By the end of this Master Class, participants will:

  • Understand the basics of technological developments in television and their implications for media planning
  • Master the jargon used in the TV world: addressable, cTV, ToVa, and more will hold no secrets
  • Have all the tools to better challenge their agencies on optimizing their video campaigns
  • Be better equipped to maximize the effectiveness of their video campaigns

For whom?

(Digital) Marketers, data analysts, brand managers, (digital) media managers, (digital) media planners, …

Language

The training will be given in Dutch and French, and the slides will be in English.
Participants may respond in the language of their choice.

Speakers

  1. Inne De Swaef

    Inne De Swaef

    Product Lead at Ads&Data

    Inne De Swaef started her career over 20 years ago in the media and advertising industry. Since then, she has built extensive expertise in TV and Video.

    She is currently Product Lead at Ads & Data, where she is responsible for the development of current and future Total Video products, identifying new opportunities, and optimising the Total Video strategy to benefit advertisers and broadcasters.

    Previously, she held the role of Business Development & Yield Director, where she maximised revenue through yield management and commercial strategies. Her career also includes leadership roles at SBS Belgium and ZenithOptimedia, with expertise in team management, contract negotiations, and sales strategy development.

  2. Rikkert Van Loo

    Rikkert Van Loo

    Head of Market Intelligence at Ads&Data

    Rikkert Van Loo is Head of Market Intelligence at Ads & Data. He is an experienced professional in the media and advertising sector, with a strong focus on analysis, media strategy, and audience measurement.

    Around 15 years ago, he began his career at CIM, where he played a key role in establishing the measurement of time-shifted viewing. He then worked at various media agencies, supporting major advertisers such as Danone, Ferrero, and L’Oréal, focusing on both research and strategy.

    To this day, he remains actively involved with CIM, participating in various committees where advertisers, agencies, and media work together to develop the audience measurement studies of the future.

  3. Valérie Janssens

    Valérie Janssens

    Director Media, Data & Tech at RMB

    Valérie graduated in law from the Université Catholique de Louvain (UCL) and developed a passion for the media industry when she started her career in 2000 at RTL Group in Luxembourg as an assistant to the group's TV and radio director. Since then, she has held various management positions in media and telecom companies, including Belgacom (now Proximus), Skynet, IPM, and RMB, building over 20 years of expertise in TV, radio, press, and digital, across editorial, advertising, and technology fields.

    As Director Media, Data & Tech, she is responsible for creating value across the entire chain for advertisers and partners at RMB, leveraging media, data, and technology, while ensuring alignment with the company's "responsible" positioning. The company's ESG strategy (Environment, Social & Governance) is also an integral part of her responsibilities.

Register

No tickets available.

Prices

  • UBA member | brand member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | media member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | expertise member: € 215 (excl. VAT)
  • Standard: € 430 (excl. VAT)
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