Brand activation strategy
How to activate your brand strategically?
Speakers
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Igor Nowé
Marketing consultant & lecturer at Valuemarketing / Odisee / Karel de Grote Hogeschool / KULeuvenIgor Nowé has held various roles in both national and international companies. He began his career as a Project Manager at Nedlloyd Districenters, before becoming a Junior Account Manager at the German detergent, cosmetics, and adhesive giant, Henkel. He quickly realised that marketing was his true passion. He continued his marketing career at Diageo, the market leader in spirits, before eventually becoming Marketing Director at Carlsberg Importers and Valuable Savours Company (VA.S.Co).
Driven by his passion for the field and extensive expertise, Igor Nowé transitioned into academia. He is currently a Marketing Lecturer at Odisee University College (Brussels) and Karel de Grote University College (Antwerp). He also teaches B2B, strategy, and brand activation at Ehsal Management School in Brussels, as well as brand activation in the MBA programme at Flanders Business School in Antwerp (KULeuven).
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Prices
- UBA member | brand member: Free. The participation fee is included in your company's annual membership contribution.
- UBA member | media member: Free. The participation fee is included in your company's annual membership contribution.
- UBA member | expertise member: € 215 (excl. VAT)
- Standard: € 430 (excl. VAT)