With the rapid digital evolution, personalization and one-on-one communication are becoming increasingly important. This is almost impossible without automation. What is the impact on your organization? More importantly, what does this mean for the way you advertise and communicate with your target audience? 

One of the types of platforms that play a significant role in this is Marketing Automation. What do these platforms offer for your team and organization? How do you approach the rollout of such a platform?

• You will learn more about Marketing Automation platforms. 
• You will discover what Marketing Automation can mean for your organization. 
• You will gain insights into a data-driven Marketing Automation strategy. 
• You will explore the different implementation models for organizations.
• You will learn about the necessary skills to roll out such platforms.
• You will learn about lead nurturing and marketing automation scenarios (including examples).
• You will understand the pitfalls and challenges of Marketing Automation. 

The goal is that after this, you will have a clear understanding of the function of a marketing automation platform in your organization and what you need to do to start or further roll it out. You will also learn more about trends within Marketing and Automation.