UBA logo

Elevating brands on LinkedIn

How can you, as a brand, leverage LinkedIn to your advantage?

Master Class

Introduction

In a digital age where professional networks are crucial for building and sustaining a brand image, LinkedIn is widely regarded as one of the cornerstones. In this Masterclass, you will dive into the fascinating world of LinkedIn. You will discover its ability to forge connections, increase your brand visibility, and create a vibrant community around your brand. 

With a powerful mix of B2B and B2C interactions, LinkedIn caters to a highly diverse audience. LinkedIn is the go-to meeting place for connecting with stakeholders – from prospects and partners to potential employees – who together form a dynamic business ecosystem. 

This Masterclass will guide you through LinkedIn. You will learn what makes LinkedIn so unique and how brands can use it effectively. This training aims to be a compass that leads brands through the LinkedIn landscape by familiarizing you with the algorithm, optimizing your company page, and giving your employees a voice.

What will you learn?

  • Understand the strategic importance of LinkedIn in building a brand and creating B2B/B2C engagement.
  • Navigate LinkedIn freely and gain insights into the platform's algorithms and content dynamics.
  • Develop content strategies for company pages to increase brand visibility.
  • Utilize LinkedIn analytics to measure and improve engagement and reach.
  • Create a culture where employees and stakeholders position themselves as brand ambassadors.
  • Efficiently use your networks, tools, and strategies for sustainable growth.

For whom?

  • Management 
  • Brand Managers 
  • Marketing Executives 
  • Social Media Managers 
  • Content Creators 
  • Business Development Executives

Related Training: 24/7 videos

As a supplement or preparation for this Master Class, we recommend watching the following video trainings:

  • Facebook, Instagram & LinkedIn

Language

The training will be given in English, and the slides will be in English.
Participants may respond in the language of their choice.

Speakers

  1. Tom Baeten

    Tom Baeten

    Owner at Winger Academy

    This Masterclass is led by Tom Baeten. Tom is a sales and marketing professional with extensive experience at companies such as Ricoh, Sara Lee, Suez, and the Lagardère Group.

    A LinkedIn early adopter, Tom created his profile in January 2007 and has been captivated by how LinkedIn can be used not just as a platform, but as a tool to build a brand, boost sales, marketing, communication, and recruitment.

    Since 2016, Tom has trained over 7,000 participants worldwide on how to leverage LinkedIn to their advantage.

    The success of his masterclasses? His enthusiasm, the interactive approach, and the ease with which his tips & tricks can be put into practice.

Register

No tickets available.

Prices

  • UBA member | brand member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | media member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | expertise member: € 215 (excl. VAT)
  • Standard: € 430 (excl. VAT)
UBA logo

Cookies on this website

This website makes use of cookies to function properly. If you would like to change which cookies we can use, change the cookie settings. Read more about our use of cookies in our privacy policy.

Cookie settings

Strictly necessary cookies 6 cookies

These cookies are necessary in order to enable our website to function properly and are therefore installed without your consent. We use them e.g. to protect our website. These cookies permit you to navigate between the different parts of the website, to complete forms. If you block these cookies, it is possible that certain parts of the website will not function optimally. We do not collect any personal data with these cookies, and we never pass the collected information on to third parties. Along with the following cookies, cookies are also installed by our partner Vimeo when you make use of our Training 24/7 offer.
Name Vendor Description Expiry

Preference cookies 0 cookies

These cookies simplify the functioning of our websites, make them more enjoyable for the visitor and ensure that you receive a more personalised surfing experience. These are, for example, cookies that remember whether you were already asked to participate in a survey, so that we do not propose the same survey to you over and over, or a cookie that offers you a personalised layout as a result of a previous visit.

No cookies found

Analytical cookies 0 cookies

We use analytical cookies in order to collect information about how visitors use our website, for the purpose of improving its content, better adapting it to the wishes of visitors and increasing its user-friendliness.

No cookies found

Marketing cookies 2 cookies

These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
Name Vendor Description Expiry

External cookies 0 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.

No cookies found