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AI for the creation of visual content

How to create and edit images with AI?

Master Class Online

Introduction

Practical workshop where we cover the basics of AI for creating and editing images in marketing, with a focus on branding. We will look at some best practices and cases, and learn how to apply some of them ourselves..
What will you learn?

What will you learn?

How can I use generative AI to create and edit images? The following topics will be covered: 

  • Introduction to various image generation tools
  • How to work with them and what they can do
  • How to align images with brand identity
  • The best prompt practices for images

For whom?

Marketing Managers, Brand Managers, Product Managers, Digital Marketers… who want to master the basics of AI for marketing. This workshop is for everyone in the marketing world who does not dismiss AI as "the latest hype."

Language

The training will be given in English, and the slides will be in English.

Speakers

  1. Dennis Lippens

    Dennis Lippens

    Professor Digital Marketing at HOGent

    For a decade Dennis Lippens has been focusing on digital marketing and for the past 2 years on artificial intelligence. Under the new brand 'Lean Mean Learning Machine', he shares his AI knowledge and provides AI services.

    At the HoGent, Dennis tells Gen X'ers during classes about the assets and dangers of TikTok, why email marketing is still alive and kicking, and scares them with stories about AI.

Register

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Prices

  • UBA member | brand member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | media member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | expertise member: € 160 (excl. VAT)
  • Standard: € 320 (excl. VAT)

This training is given online via Teams. Register to participate, and you will receive further instructions by email.

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