Introduction

Media and creativity. Creativity and media. Both are important for brand growth, but too often, we forget the basic principles that are scientifically proven to make our communication budgets more effective.

In this Online Master Class, we will explore in depth how media and creativity contribute to brand growth and how they can not only strengthen each other but also need each other to be fully effective.
We will delve into elements from scientific research as well as more general insights into how media and creativity work. Finally, inspiring cases will illustrate these insights.

This training is conducted online via Zoom. Sign up to participate. You will receive the participation link by email.

What will you learn?

• Scientific tools to understand how marketing communication works
• Basic dynamics to consider for achieving set communication objectives
• Inspiring examples that make the theory concrete and support it
• Basic rules to help justify marketing budgets

For whom?

Marketing managers, Communication managers, Brand managers, Media managers

Language

The training will be given in Dutch, and the slides will be in English.
Participants may respond in the language of their choice.