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Media Management

Bureaus, regies, mediabureaus... wie doet wat en hoe efficiënt samenwerken?

Master Class

Introduction

A very good training, explaining the added value & roles of all concerned parties in a communication process (advertisers, media agency, creative agency, sales house).

Topics

  • De verschillen tussen een creatief agentschap, een mediaregie en een media-agentschap worden duidelijk gemaakt aan de hand van concrete voorbeelden. Via cases tonen we de toegevoegde waarde aan van elke partner en we lichten toe wat een goede briefing is.  Er wordt ook geen enkel onderwerp uit de weg gegaan zodat het meestal een interactieve sessie wordt. 
  • Er wordt samen gedebatteerd over een reeks onderdelen om van de samenwerking met uw partners een succes te maken.

Voor wie? 

Communicatieverantwoordelijken, marketeers en brand managers die nog weinig ervaring hebben op het gebied van samenwerken met een media-agentschap.

Niveau

Beginner

Taal

De opleiding wordt gegeven in de taal van de spreker (Gino B.) en de gespreksleider (Denis M.): Nederlands & Frans. De slides zijn in het Engels.
De deelnemers kunnen reageren in de taal van hun keuze.

Hele dynamische sessie met docenten die kennis van zaken hebben. Ervaringen worden gedeeld zonder kritische vragen uit de weg te gaan. Interessante voor degene die een eerste inkijk wensen te krijgen in de een volledig communicatieproces. - Jason Sevestre, Corporate Communication Expert, ALDI Belgium - 05/02/2021

Schedule

On Wednesday 9 February:
13:30 - 17:00
Gino Baeck CEO at GroupM & Mindshare
Denis Masquelier General Director at IP Belgium

Programma

Speakers

  1. Denis Masquelier

    Denis Masquelier

    General Director at IP Belgium
  2. Gino Baeck

    Gino Baeck

    CEO at GroupM & Mindshare

Register

Sorry, the registration period is over.

Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 185 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 375 (excl. BTW). Betaling na ontvangst van de factuur.
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