Media & effectiveness measurement
How do you measure the success of a campaign and its impact on your marketing KPIs?
1. Introduction
About this training
This course approaches the concept of advertising and marketing effectiveness in the very broad sense. The course is built around a framework that not only defines what marketing effectiveness is but also explains how to approach it. Naturally, it involves KPIs and measuring the impact of advertising campaigns but it's mostly about a process for collecting and analysing data to achieve clearly defined business objectives. The sessions will be presented by Tim Van Doorslaer, who boasts 25 years of experience in media research.
This video training is given in Dutch. The presentation is in English. Subtitles are available in Dutch, French and English.
Teachers
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Tim Van Doorslaer
Head Of Research, DPG Media
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