Content distribution
What are the key distribution channels to reach your target audience?
1. Introduction
About this training
This training, led by Koen Denolf, a content strategist with more than 30 years of experience in communications, and Pauline Lannoo, Head of Digital Strategy at The Fat Lady, introduces you to the basic principles of content distribution. You will discover essential strategies and techniques to optimise the reach of your content and learn how to effectively integrate these learnings into your chosen distribution channels. The course also covers methods to measure the impact of your content and adjust your strategies accordingly.
This training explores the principles of content distribution through the categories of Paid, Owned and Earned. You will learn how to identify the best channels for your content, how to effectively target your intended audience and discover how to maximise the impact of every piece of content you produce. You will also receive practical tips to adapt your strategy to current and future market trends.
This video training is given in Dutch. The presentation is in English. Subtitles are available in Dutch, French and English.
Teachers
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Koen Denolf
Managing Director, The Fat Lady -
Pauline Lannoo
Head of Digital Strategy, The Fat Lady
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