The building blocks of successful advertising
How to create successful advertising?
Introduction
About this training
This video training aims to teach marketers the basics of successful advertising. Through this training, you will learn to integrate the three pillars of effective advertising into a strong brand communication in order to gain a competitive advantage. The video training also includes a practical checklist.
After analysing more than 200,000 campaigns worldwide, Kantar integrated its key findings on how impactful and creative content is created into this video training. The conclusions are discussed in separate chapters and presented in the form of a concrete checklist.
You can download the checklist here.
This video training is given in English. The presentation is in English.
Teachers
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Liana-Daniela Ganescu
Consumer and communication intelligence & Innovation expert -
Deniz Sariyildiz
Marketplace Lead, Kantar
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