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Targeting and segmentation

How to properly understand and approach targets?

Training 24/7 Online By Bruno Liesse and Jonathan Jacoby

1. Introduction

About this training

Targeting is an important aspect of any communication strategy because to a large extent the campaign depends on your target audience: the channels you use, the content you launch, the metrics you implement, etc. 

Bruno Liesse (Polaris) and Jonathan Jacoby (Space) will explain the basics of targeting and segmentation and discuss the digital opportunities. 

This video training is given in French. The presentation is in English. Subtitles are available in Dutch and French.

Teachers

Teachers

  1. Bruno Liesse

    Bruno Liesse

  2. Jonathan Jacoby

    Jonathan Jacoby

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