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How to grasp paid social basics?
Intro
About this training
The possibilities in terms of social media advertising can seem endless at times. This video breaks down when it is best to advertise on social media and for what type of communication this is the best option.
Joan Lambert, Social Strategy Director at IPG Mediabrands, tells us exactly what advertising on social media is and how it works. He also goes into more detail on which target audiences can be found on social networks and the campaign objectives that can be realised. He also takes a closer look at the type of content that is most appropriate for paid social media campaigns.
This video training is given in English. The presentation is in English. Subtitles are available in Dutch and French.
Teachers
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Joan Lambert
Social Media Strategy & Operations Supervisor, IPG Mediabrands
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