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Customer journey

How to use the customer journey for digital marketing?

Training 24/7 Online By Clo Willaerts

1. Introduction

About this training

When building your brand, the customer journey helps you set up balanced communication: from awareness of what you stand for to activation for purchase. 

In this video tutorial, Clo Willaerts goes over the different steps of the customer journey and explains how to implement them in digital marketing. 

Supporting document for training (for UBA members only) 

This video training is given in Dutch. The presentation is in English. Subtitles are available in Dutch and French.

Teachers

Teachers

  1. Clo Willaerts

    Clo Willaerts

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