Customer journey
How to use the customer journey for digital marketing?
1. Introduction
About this training
When building your brand, the customer journey helps you set up balanced communication: from awareness of what you stand for to activation for purchase.
In this video tutorial, Clo Willaerts goes over the different steps of the customer journey and explains how to implement them in digital marketing.
Supporting document for training (for UBA members only)
This video training is given in Dutch. The presentation is in English. Subtitles are available in Dutch and French.
Teachers
Teachers
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Clo Willaerts
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