Cookieless marketing
How to target and activate in a cookieless world?
1. Introduction
About this training
Third-party cookies are in danger of extinction, even if they are still widely used in digital advertising. Marketing executives must look to the future to prepare for life without third-party cookies.
Edwyn Gielen (Numberly) explains what a cookie is. He offers alternatives for a world without third-party cookies: identity solutions, contextual and cohort-based targeting.
This video training is given in French. The presentation is in English. Subtitles are available in Dutch and French.
Teachers
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Edwyn Gielen
Programmatic & Media Trading Director, Numberly (1000mercis Group)
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