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Online targeting

How to choose the right media & techniques to reach your target?

Training 24/7 Online By Stephanie Radochitzki

1. Introduction

About this training

Target audiences on digital media are very diverse and dispersed. It is often hard to see the forest for the trees. This course brings structure to the numerous online targeting options.      

Stéphanie Radochitzki, Digital Strategy Director at IPG Mediabrands, explains the different targeting techniques and offers the necessary tools to help advertisers brief their media partners more efficiently. The session also looks at how targeting strategies make it possible to reach target audiences in more relevant ways. 

This video training is given in French. The presentation is in English. Subtitles are available in Dutch and French.

Teachers

Teachers

  1. Stephanie Radochitzki

    Stephanie Radochitzki

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