E-commerce advertising
How do I use shoppable ads, social commerce, and promotions?
1. Introduction
About this training
"If you build it, they will come" is, of course, a fantasy.
Without a good marketing strategy you can't reach the people who are looking for your offer at the various stages of their purchase. So how do you develop such a strategy?
Based on market data, this video training by Jacob Eeckhout, Center of Excellence Lead Marketing at iO, provides insights into the promotional opportunities e-commerce has to offer. He zooms in on a number of favourite e-commerce channels, the evolutions and outlines what a futureproof strategy might look like.
This video training is given in Dutch. The presentation is in English. Subtitles are available in Dutch and French.
Teachers
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Jacob Eeckhout
Center of Excellence Lead Marketing, iO
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