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Offline targeting

How does targeting work in non-digital media?

Training 24/7 Online By Matthias Langenaeker

1. Introduction

About this training

As brand builders, what if we want to define and reach our target audiences within traditional/offline media? Thanks to data that we as advertisers have access to, the possibilities are very varied. This training details how to proceed and what strategy to use depending on specific objectives.  

This video training is given in Dutch. The presentation is in English. Subtitles are available in Dutch and French.

Teachers

Teachers

  1. Matthias Langenaeker

    Matthias Langenaeker

    Strategic Intelligence Lead, Publicis Groupe Belgium
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