Consumer insights
What drives consumers?
1. Introduction
About this training
In this training, Madeleine Janssens guides us on a journey through the mind of the consumer, providing us with the keys to understand the consumer from the inside out and to find out what motivates and drives them. She also provides a model for a systematic approach to consumer behaviour.
This video training is given in English. The presentation is in English. Subtitles are available in Dutch, French and English.
Teachers
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Madeleine Janssens
Director, WHY5Research NV
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