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Consumer insights

What drives consumers?

Training 24/7 Online By Madeleine Janssens

1. Introduction

About this training

In this training, Madeleine Janssens guides us on a journey through the mind of the consumer, providing us with the keys to understand the consumer from the inside out and to find out what motivates and drives them. She also provides a model for a systematic approach to consumer behaviour.

This video training is given in English. The presentation is in English. Subtitles are available in Dutch, French and English.

Teachers

Teachers

  1. Madeleine Janssens

    Madeleine Janssens

    Director, WHY5Research NV
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