(Digital) Outdoor
When is using affichage and digital panels interesting?
1. Introduction
About this training
(Digital) Outdoor is a powerful medium through which companies can reach a wide audience in a creative and attractive way. However, creating effective Out-Of-Home campaigns requires specific knowledge. This 24/7 course is designed by Thomas De Greef (CEO, Kinetic) to help marketers understand the basics of (Digital) Outdoor, including evaluating locations, designing eye-catching creatives and measuring the success of campaigns. Through these modules, practical examples will be covered and participants will learn how to use the power of Out Of Home to increase brand awareness and reach their target audiences efficiently.
This video training is given in French. The presentation is in English. Subtitles are available in Dutch, French and English.
Teachers
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Thomas De Greef
Head of OOH & Investment Operations, GroupM
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