Category Management
How do I build an in-store brand?
1. Introduction
About this training
Category management is thé key method to win at the moment of purchase.
Luc Desmedt, managing director of LD&Co thoroughly explains the basics of category management, taking you through all 8 steps of the process.
In this training you will learn what category management is all about and how to get started.
This will give you the framework and the tools to develop an effective category plan in order to win at the real moment of truth: when the shopper takes the final purchase decision instore or online.
This video training is given in English. The presentation is in English. Subtitles are available in Dutch, French and English.
Teachers
Teachers
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Luc Desmedt
Managing director, LD&Co
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